Arsenal x Sobha Realty - The Art of detail
One of the first things Mikel Arteta did when becoming manager was put the sign ‘Everything matters’ up in the player performance area at the Arsenal Sobha Realty training ground. After spending the day with him whilst filming our latest episode of ‘The Art of Detail’ series for the club, it’s easy to see why.
As a lifelong Arsenal fan, it’s been a pleasure writing and directing this series. Over the last two seasons it’s been amazing getting to know just what makes this iconic club tick.
Castore-Better Never Stops
To launch the premium sportswear brand Castore to the world I helped create Better Never Stops. A philosophy about the mentality of striving for better.
Over 10 different films the brand campaign showed the mentality of athletes like Owen Farrell, Adam Peaty, Jos Buttler, Andy Murray and Patrick Reed. And how that transcended to clubs like Rangers, Wolves & Saracens.
The campaign helped establish the brand and elevated Castore to the fastest growing sportswear brand in the UK.
European Tour-You can't write this stuff
The second installment from the ‘Drama on the world stage’ campaign.
