F1 Virtual Grand Prix series

With the 2020 F1 season postponed due to COVID-19, something had to be done to enable the fans to keep watching the sport they love. So we helped F1 create and implement the Virtual Grand Prix series.

Broadcast on the F1 YouTube, Twitch and Facebook channels, the series pitted current F1 stars against a host of celebrities. With qualifying and game settings configures to encourage competitive racing the series was a massive hit. With a 1000% month-on-month growth in streaming figures, allowing F1 to reach new and existing audiences.