FIFA World Cup 26 Fan Festival

When it came to creative direct the FIFA World Cup 26 Fan Festival, I was excited and a little nervous. Excited because I remembered how fun that last one was in Qatar but nervous because this one was going to be different. Across 13 host cities and 104 matches, the logistical challenge was going to be huge. The brief, in comparison was simpler. Capture the passion of the ultimate celebration of football culture.

The idea was even simpler. At the FIFA Fan festival, you don’t just watch football, you feel it.

Across the tournament, we made over a hundred pieces of content. Going through 15 Terabytes of footage is no easy task I can tell you, my eyes still haven’t quite recovered but I hope you agree it was worth it.