For HSBC’s global rebrand we took their iconic hexagon and made it a window into a thriving world. 130 individual executions were crafted across 17 countries. It took 2 years and took over my life but I’m very happy with the results. Although I do now see hexagons in my sleep.
We relaunched HSBC Premier with a new idea around having your own ‘personal economy’.
The images captured a personal moment in someone’s life and the graphical element was a link to the financial side of their life.
The campaign consisted of 48 images that ran as press, poster and across 875 jet bridge panels at Heathrow.
