Ferrari

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When the world’s most famous and successful Formula One team hands over the keys to its social channel it certainly sharpens the mind. I’ve been lucky enough to work with an incredible team to help Scuderia Ferrari becomes the fastest growing F1 team on social. Attracting a younger and diverse new audience through captivating storytelling and beautiful design.

We’ve told the Ferrari story through their whole group. Creating content for the F1 team, the driver academy, their esports team, the launch of the Ferrari app and their incredible re-entry into the World Endurance championship, winning at Le Mans after a 50 year break.

Its been a hell of a ride.

Asics London 10Km influencer campaign

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To promote the Asics philosophy of ‘sound mind, sound body’ at the London 10km we created a digital campaign to highlight that although we are all different and face our own challenges, we can run united.

In association with Asics front runner influencers we told how running had helped them overcome their mental challenges. The campaign was amplified through their follows and media spend. 

FIFA World Cup 26 Fan Festival

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When it came to creative direct the FIFA World Cup 26 Fan Festival, I was excited and a little nervous. Excited because I remembered how fun that last one was in Qatar but nervous because this one was going to be different. Across 13 host cities and 104 matches, the logistical challenge was going to be huge. The brief, in comparison was simpler. Capture the passion of the ultimate celebration of football culture.

The idea was even simpler. At the FIFA Fan festival, you don’t just watch football, you feel it.

Across the tournament, we made over a hundred pieces of content. Going through 15 Terabytes of footage is no easy task I can tell you, my eyes still haven’t quite recovered but I hope you agree it was worth it.